Campaign developed for the City of Arlington, Texas to promote an environmental awareness festival.
In the months leading up to a major department event, Ecofest Arlington, a pseudo-mascot, Eco-man, was created with the initial purpose of promoting "green friendly" department events. The department created a short video promo for Ecofest Arlington in which a green-friendly superhero (Eco-man) was introduced. The plot of the video consisted of an everyday citizen rising up to lead the fight against environmental ignorance, and promote green-friendly living in Arlington, Texas. Eco-man became an immediate hit with the Arlington community.
Following the video and event in 2013, the APRD received numerous requests for Eco-man to make public appearances. He was asked to attend elementary and junior high field trips, events at the River Legacy Living Science Center, nature preserve tours, non-profit 5k races and many more.
To date, the Eco-man promotion has amassed more than 75,000 video views on the department social media platforms and more than 150,000 organic online impressions. The campaign helped create interdepartmental continuity and, most importantly, helped create a rapport with a whole new generation of Arlingtonites which has far exceeded the agencies initial expectations.
