RollKall Technologies
Vice President of Marketing
I've developed expertise in the private and public sector, in start-up, mid-market, and enterprise level companies, across B2C, B2B, B2G, producing a diverse skill set and mastery of key technology platforms.
I've driven go-to-market strategies and growth marketing initiatives across diverse industries, consistently delivering revenue growth and brand excellence through strategic digital marketing and operational execution.
Increased Clearview AI's annual recurring revenue (ARR) by 293% by streamlining top-performing channels.
Reduced marketing costs 62% YoY by optimizing lead sources and channels.
Enhanced RollKall’s CAC/LTV ratio to 1:10 (+369%) through the development of an account scoring model.
Drove a 314% year-over-year increase in ACTIVE Network’s pipeline through behavioral marketing segmentation.
Achieved a 248% year-over-year increase in sales-qualified leads (SQLs) for ACTIVE Network via targeted paid search and social channels.
Boosted unique sessions for ACTIVE Network by 235% through dynamic website consolidation.
Bachelor of Arts in Public Relations, with a Minor in Business Administration
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