Vice President, Marketing

Clearview AI

Company

Clearview AI

Location

Dallas, TX

Start Date

August 22, 2022

End Date

Testing & UX

Overview

Clearview AI provides the world’s largest facial network to support law enforcement and government agencies in their shared mission to keep communities safe. Our revolutionary intelligence platform, powered by facial recognition, helps accurately and rapidly identify suspects, investigate crimes, enhance public safety, and provide justice to victims. Law enforcement utilize Clearview AI’s collection of 10+ billion open-source images, sourced from social media posts, personal and professional websites, news articles, online mugshots, criminal databases, public record sites and thousands of other open sources, to generate high-quality leads and accelerate investigations. With the largest volume of non-traditional data, the most powerful search tools available, and industry-leading compliance, Clearview AI reveals what no one else can: leads, insights, and relationships. Clearview AI is innovating the facial recognition space and was recently named to TIME’s 2021 Inaugural List of the Time100 Most Influential Companies.

Responsibilities

  • Focus on digital marketing and growth hacking including but limited to lead generation and brand awareness through SEO, SEM, and other digital marketing techniques
  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Set current and long-term goals for internal teams using OKRs and KPIs
  • Design, review, and adhere to the Marketing division’s budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Work hand-in-hand with the Chief Revenue Officer to assist in achieving MQL, SQL, and sales targets
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the C-Suite
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Measure effectiveness of each channel on a cost-per-lead basis