Sr. Manager, Marketing Activation

ACTIVE Network

Company

ACTIVE Network

Location

Dallas, Texas

Start Date

October 1, 2018

End Date

August 1, 2020

Testing & UX

Overview

Oversaw a team of interactive, content, digital, web and event marketers to execute omni-channel strategies that generate, nurture and convert pipeline, and maximize the lifetime value of customers.

Key Highlights

  • Restructured digital marketing initiatives for high value content download and RMI campaigns resulting in a +248% YoY increase in AQLs from paid search and social channels.
  • Consolidated 42 domestic and international web properties within a corporate website resulting in +54% YoY increase in unique session traffic.
  • Project managed the design and development of a dynamic web property resulting in +229% YoY increase in unique session traffic and $644k in net new pipeline.