Sr. Manager, Marketing Activation

ACTIVE Network


ACTIVE Network


Dallas, Texas

Start Date


End Date



As head of Marketing, oversaw a 13-member team of interactive, content, digital, web and event marketers to execute omni-channel strategies that generate, nurture and convert pipeline, and maximize the lifetime value of customers.

Key Highlights

  • Restructured digital marketing initiatives for high value content download and RMI campaigns resulting in a +248% YoY increase in SQLs from paid search and social channels. 
  • Project managed the consolidation of 42 domestic and international web properties within a corporate website resulting in +54% YoY increase in unique session traffic. 
  • Project managed the design and development of a dynamic web property resulting in +229% YoY increase in unique session traffic and $1.2M in net new pipeline.