Overview
Managed the marketing department and demand generation efforts for Integrated International Payroll (iiPay), a market-leading, cloud-based global payroll software company.
Key Highlights
- Generated $29 M in pipeline during FY17 (+314% YoY) through behavioral marketing campaigns and highly targeted audience segmentation.
- Oversaw the business development team to effectively execute target market prospecting, campaign strategy and reporting, and BANT qualify inbound inquiries.
- Responsible for UX/UI design of a proprietary analytics dashboard which focused on contemporary data visualization and customer usability.
