Global Marketing Manager

iiPay

Company

iiPay

Location

Dallas, Texas

Start Date

October 1, 2016

End Date

October 1, 2018

Testing & UX

Overview

Managed the marketing department and demand generation efforts for Integrated International Payroll (iiPay), a market-leading, cloud-based global payroll software company.

Key Highlights

  • Generated $29 M in pipeline during FY17 (+314% YoY) through behavioral marketing campaigns and highly targeted audience segmentation.
  • Oversaw the business development team to effectively execute target market prospecting, campaign strategy and reporting, and BANT qualify inbound inquiries.
  • Responsible for UX/UI design of a proprietary analytics dashboard which focused on contemporary data visualization and customer usability.