Overview
As Vice President of Marketing, I own full-funnel marketing for RollKall's B2B SaaS platform serving public safety agencies. That covers demand generation, ABM, product marketing, lifecycle campaigns, events, and sales enablement, all run as a one-person, AI-enabled function.
Key Highlights
- Co-lead Atlas, a production revenue intelligence platform that unifies 185K contacts and 43K target accounts and delivers pipeline analytics, account enrichment, and attribution reporting to the CRO and executive team.
- Led the corporate website migration from HubSpot to Webflow, consolidating digital infrastructure and integrating lead capture with Atlas for centralized marketing data and reporting.
- Run national ABM campaigns using 6sense intent data, targeting FIFA World Cup 2026 host cities, competitive displacement, and agency migration.
- Selected for Vista Equity Partners' Endeavor Fund Tiger Team, a cross-portfolio AI and GTM initiative. Co-developed the winning project at Vista's Chicago hackathon, later advanced as RollKall Atlas.
- RollKall's AI-driven operating model was featured at Vista's BPSS Summit as an example of scalable GTM efficiency.
